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  • Writer's pictureShante Anderson

Representation Matters: Children's Product Brands You Should Know and Support

Have you ever gone into a store and felt out of place? Did you look on the shelves and say, “This is nice, but it's not for me.” Those feelings disappear the moment you enter The Sistah Shop.

This retail space deemed a “Sanctuary of Sistahhood” is home to over 120 Brands created by entrepreneurial women of color. It taps into the overlooked community of black consumers, whose essential needs often go unmet. These WOC brands noticed the window of opportunity and created products for our children that couldn't be found elsewhere.

We know how much representation matters for us all, but especially for our children. This need for representation goes beyond what they watch during screentime. But it's also important for them to see themselves in the books they read, on the clothing and accessories they wear, on the products they use.

Here’s a list of the products and brands currently featured at The Sistah Shop whose products were designed with our children in mind.

Children's Books

Children's Games

Children's Clothing & Accessories

Hair & Beauty

Decor & Stationery

Food & Cutlery

To find more brands created by entrepreneurial women of color visit or visit us in person at our retail location in The Mills at Jersey Gardens in Elizabeth, NJ and Atlantic Station in Atlanta, GA.

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